Converting Visitors to New Clients and Effortlessly Managing Relationships

Laying the Digital Foundation for Seamless Yacht Rental Experiences

​The Scope of Our Collaboration

Yatplus partnered with Sarem Consulting to build the essential digital infrastructure required to launch their business and effectively manage their operations. Their key objectives were:

• Establishing a robust system to manage customer relationships from initial inquiry to post-rental follow-up.

• Implementing efficient tools for seamless communication with both customers and yacht owners.

• Creating a centralized platform to track and fulfil diverse customer requests promptly and accurately.

• Laying the groundwork for scalable growth and exceptional customer service.

The Problem

The complex nature of effectively managing client and yacht owner relationships

Launching a service-oriented platform like Yatplus requires meticulous organization and streamlined communication from day one. Without dedicated systems in place, Yatplus faced potential challenges like:

• Disorganized customer inquiries that lead to delayed responses and missed opportunities.

• Inefficient communication with yacht owners causes scheduling conflicts and operational hurdles.

• Difficulty in tracking specific customer requirements for events, leading to potential dissatisfaction.

• Lack of a centralized view of customer interactions hinders personalized service and long-term relationship building.

Our Solution

Centralization of all customer relationship management and customer communication and acceleration of operational processes through automation

Sarem Consulting designed and implemented a tailored digital infrastructure leveraging the power of Zoho's integrated suite of business applications. The core of the solution involved:​

• Bigin by Zoho CRM: This intuitive CRM was implemented as Yatplus's central hub for managing all interactions with customers and yacht owners. Bigin provided a clear overview of each relationship, enabling Yatplus to track communication, schedule follow-ups, and efficiently manage its operational workflow. This ensured timely and relevant communication with all stakeholders, fostering trust and efficiency.

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• SalesIQ by Zoho: To ensure seamless and immediate customer engagement across various touchpoints, SalesIQ was deployed as Yatplus's multi-channel communication platform. This enabled Yatplus to connect with potential customers in real-time via website live chat, Instagram direct messages, and WhatsApp Business, all within a single, unified interface. This capability ensured swift responses to inquiries, enhancing the customer experience from the very first interaction.

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Sarem Consulting provided comprehensive setup, integration, and training to the Yatplus team, ensuring they could confidently utilize these tools to manage their daily operations and customer interactions effectively.

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​Our Impact

Welcoming Yatplus’ First Customers with Confidence and Placing It on the Right Digital Ground to Scale Operations

By partnering with Sarem Consulting, Yatplus successfully established a strong digital foundation that enabled them to:

• Efficiently Manage Operations: Bigin provided a structured system for managing customer and yacht owner relationships, streamlining communication and ensuring smooth operational workflows.

• Enhance Customer Engagement: SalesIQ facilitated real-time engagement across multiple channels, allowing Yatplus to promptly address customer inquiries and provide exceptional service from the outset.

• Centralize Communication: The integrated platform eliminated communication silos, ensuring all interactions were tracked and accessible, leading to better coordination and a more cohesive customer experience.

• Lay the Groundwork for Growth: The implemented CRM and engagement tools provide a scalable framework for Yatplus to manage an increasing volume of customers and requests as their business expands.​​​