Need a Big Sales Team Working for You 24/7 But Can't Afford it? There is Another Way to Make it Happen.

Here is a classical business school example - the lemonade stand.

Imagine you are in your primary school years and start your very first business: A lemonade stand. To attract customers to your stand, you either need to shout out how good your lemonade is or recruit kids who'd go around telling people about how good your lemonade is and lead them to your stand so that they can buy a cup. Usually, you'd do all that work yourself.

But what if you had mini-you robots that could do some of the work?

That's pretty much what the latest sales software tools do. Tools like Apollo, Dripify and Waalaxy use digital automation technology to do the boring, repetitive stuff so you and/or your sales team can focus on the important tasks, like actually talking to customers and making deals. And the best part? It works 24 hours a day, 7 days a week.

Now, let's look at some of these digital helpers and what they can do for your business.

Apollo: Your Super-Smart Prospector

Think of Apollo as your ultimate detective for finding new customers that align with your ideal customer profile (ICP). It offers an enormous list of companies and employees, just like a phone book for almost every company in the world.

Finding the Right People: With Apollo, you can quickly look through these lists and find exactly the right types of people who might want what you're selling.

For example, if you sell fancy office chairs, you can find people who work at newly established companies or whose job title includes "office manager." It helps you pick out just the ones that fit your ICP and target audience. Moreover, you can find email addresses, LinkedIn profiles and even phone numbers of contacts, which saves a lot of time and money spent on third-party data providers!

Find contacts and companies that match your ICP and get their contact details. Courtesy of Apollo.io

In Apollo, you can put together a list that contains all the contacts that you just found to organise your leads - you can export this list to use on other tools, too. It is now time to engage the contacts on your list to pitch your product or service. Luckily, Apollo runs this task on autopilot - no need to move a finger after you "Activate" the engagement sequence. So you can sit back and relax while Apollo sends out those LinkedIn messages and/or emails, even when you sleep at night.

• Saves Time: You don't waste time talking to people who aren't interested.

• Generates Sales: Your sales team talks to more people who actually want to buy.

• Saves Money: All-in-one platform. No need to buy sales intelligence from data providers like ZoomInfo or pay for a VoIP service provider to call leads via computer.

Dripify: Your Automated LinkedIn Engagement Engine

Once you've found the right people you want to engage, Dripify steps in as your super-smart message personalised generator and LinkedIn helper. It's great at sending personalised messages directly on LinkedIn and through email.

Create automated LinkedIn workflows that engage and convert leads. Courtesy of Dripify.io

For example, if it sees they recently wrote about something interesting on LinkedIn, Dripify's AI-powered "icebreaker" feature can help start your message by mentioning that specific thing, making it super personal and not like a generic ad. This helps your message stand out in a crowded inbox!

Always Following Up with Your Leads on LinkedIn, Automatically: If someone doesn't reply to your first message on LinkedIn, you have to remember to send another one later if you are doing it manually without the help of an automation tool. Dripify is like your personal reminder service that never forgets. It'll send follow-up messages automatically across LinkedIn and email at just the right time. If you'd like to be more subtle, it can even send automatic "likes" or "profile views" on LinkedIn to keep you on their radar!

• Saves Time: You or your sales team does not spend hours typing out hundreds of slightly different introductory and follow-up messages.

• Generates Sales: More people open and reply to your messages because they feel noticed.

• Saves Money: You don't need a big team (or any team at all) to write personalised messages for a large number of high-potential leads

Waalaxy: Your LinkedIn Assistant & Message Optimiser

Waalaxy is like having a super-efficient assistant dedicated to LinkedIn. It is a great alternative to Dripify and is outstanding at helping you find people on LinkedIn and making sure your messages there hit the mark.

Find and engage your ICP leads on LinkedIn without the need for advanced tools like Sales Navigator. Courtesy of Waalaxy.com

Smart Prospect Finder: Waalaxy has a smart search feature that helps you find thousands of ICP leads on LinkedIn quickly. It simplifies the first step of finding someone to pitch your product and/or services to.

Waami the Message Helper: Waalaxy has a special tool called "Waami" that uses AI to help you write better messages for LinkedIn and email. It learns from messages that have worked well in the past to suggest what you should say, making sure your words are effective.

• Saves Time: With Waami, your messages are always getting stronger and more likely to get a reply.

• Generates Sales: Campaigns perform better over time, bringing in more customers.

• Saves Money: You don't waste time on messages that don't get replies.

Real Benefits, Real Savings for Your Business

By using these smart sales automation tools, as well as small businesses and startups, world-class companies like Salesforce, Microsoft, Hubspot and Siemens see some great things happen:

• Salespeople Get More Done: Because they find the right people and handle the messaging and follow-ups, your human sales team has more time to do what they're best at: building relationships and closing big deals.

• Happier Customers: Because the messages are personalised and timely, customers feel more cared for and understood.

• Always On, Always Selling: These tools work even when your team is sleeping, meaning your business is always looking for new customers and talking to potential buyers.

• Save Money: You don't need to hire as many people for basic tasks, and your existing team becomes much more effective. This means you get more sales for less money spent.

So, in short, these new sales tools are like having a tireless, super-smart team of helpers working for you 24/7. They find customers, talk to them nicely, learn what works best, and help your business grow, all while saving you money.

For a full overview of affordable digital automation tools, check out our cornerstone article Looking for Affordable Sales and Marketing Automation Tools? Here are a Few Good AI-Powered Options.

Interested in how you can do the same for your business?

Want to find out more about how you can get started with reaping the digital automation benefits for your business or find out more about these tools?

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