Sales and Marketing

A real-world example of a smart digital system that unlocked serious capabilities in website conversions and customer management....

Here is a classical business school example - the lemonade stand. Imagine you are in your primary school years and start your very first business: A lemonade stand. To attract customers to your stand, you either need to shout out how good your lemonade is or recruit kids who'd go around telling people about how good your lemonade is and lead them to your stand so that they can buy a cup. Usually, you'd do all that work yourself. But what if you had mini-you robots that could

The 2024 edition of Zoho's digital health study across 5 markets offers insights into the digital transformation of European companies,...

In this edition of our blog, we would like to introduce you to a CRM that we use for our own operations with delight and enjoy...

In the fast-paced world of digital marketing, businesses are increasingly turning to affordable AI-driven marketing automation tools to enhance their strategies. These tools not only save time but also improve customer engagement through advanced features like chatbots, hyper-personalisation, predictive analytics, automated content creation, and enhanced customer interactions. In this post, we will explore five top affordable options for you to consider, focusing on their pri

In today's rapidly evolving digital landscape, small and medium enterprises (SMEs) and startups are continually seeking innovative ways to optimize their marketing strategies. AI-driven marketing automation is one such revolutionary approach that enables businesses to streamline their marketing efforts and personalize customer experiences. In this blog post, let's explore the latest developments in AI-driven marketing automation, focusing on its capabilities in hyper-personal

In the competitive landscape of B2B, SaaS solutions are reshaping how companies connect with customers. Personalization stands out as a vital strategy. As markets become more saturated, businesses need to forge genuine relationships with their customers. Generic marketing is fading fast. A tailored approach that addresses individual needs is now essential. However, traditional ways of personalization like addressing the contact by their first name and not adding any value, wo

At Sarem Consulting, we understand that every business faces unique challenges. Our mission is to help you tackle these challenges with...

The life sciences industry is experiencing a transformative period, where rapid advances in biotechnology, personalized medicine, and...